Organizational Behavior essays

Organizational Behavior essays To ensure that we get work group productivity the company needs to implement a tracking record for employees to record their daily productivity. Also by having reachable goals for the employees to reach will help with motivation as well. If you add rewards with these goals we may have more of a reachable productivity level. When working in a group on a combined project have certain task s assigned to one team and completion dates. When there is a due date added on a project there is more motivation to get it done on time. The company currently had no way of tracking productivity besides recording the number of calls received by each customer service rep. If the employee is not receiving calls and has other task to do they must keep a log of what they have completed in a days work. This will also give the company an estimate to if they need the number of employees they currently have to get the job done. The Social Influence was high in this company. Being employed very diversely there was a lot of social interaction. Including was also Social interaction amongst clients. It needs to be stressed to keep the employee client relationship on a professional level and not to be influenced from social aspects when making decisions based upon the company. Company cards should only be used for business purposes. If you mix dinner outings with pleasure there tends to be a social influence involved with the prospects. We want to give our clients a clearer picture of the professionalism in the workplace. As far as employees influencing other employees that goes back to ensuring that employees have enough work load and are meeting productivity. A good value proposition for a company in this field is to convince customers to do business with your company. It would evolve in wiring down the competition and showing customers what benefits they can expect to get with what tradeoffs and how superior you can be for them. This will ...

Civil War - Battle of Chancellorsville

Civil War - Battle of Chancellorsville Dates: April 30-May 6, 1863 Other Names: None Location: Chancellorsville, Virginia Key Individuals Involved in the Battle of Chancellorsville: Union: Major General Joseph HookerConfederate: General Robert E. Lee, Major General Thomas J. Jackson Outcome: Confederate Victory. 24,000 casualties of which 14,000 were Union soldiers. Significance of the Battle of Chancellorsville: This battle was considered by many historians to be Lee’s greatest victory. At the same time, the South lost one of its greatest strategic minds with the death of Stonewall Jackson. Overview of the Battle: On April 27, 1863, Union  Major General Joseph Hooker attempted to turn the Confederate left flank by leading the V, XI, and XII Corps across the  Rappahannock and Rapidan Rivers above Fredericksburg, Virginia. Passing the Rapidan via Ely’s Fords and Germanna, the Union forces  concentrated near Chancellorsville, Virginia on April 30 and May 1. The III Corps was to join the army. General John  Sedgwick’s VI Corps and Colonel Randall L. Gibbon’s division remained to keep up appearances against the Confederate forces gathered at Fredericksburg. Meanwhile, General Robert E. Lee left a covering force commanded by Major General Jubal Early in Fredericksburg while he  marched with the rest of the army to meet the Union forces. As Hooker’s army worked its way toward Fredericksburg, they encountered increasing Confederate resistance. Fearing through reports of large Confederate force, Hooker ordered the army to stop the advance and concentrate again at C hancellorsville. Hooker adopted a defensive posture which gave Lee the initiative. On the morning of May 2, Lieutenant General T.J. Jackson directed his corps to move against the Union left flank, which was reported to be separated from the rest. Fighting was sporadic across the field throughout the day when Jackson’s column reached its destination. At 5:20 pm, Jackson’s line surged forward in an attack that crushed the Union XI Corps. Union troops rallied and were able to resist the attack and even counterattack. Fighting eventually ended due to darkness and disorganization on both sides. During the nighttime reconnaissance, Jackson was mortally wounded by friendly fire. He was carried from the field. J.E.B. Stuart took temporary command of Jackson’s men. On May 3, the Confederate forces attacked with both sides of the army, massing their artillery at Hazel Grove. This finally broke the Union line at Chancellorsville. Hooker withdrew about a mile and entrenched his men making a  defensive â€Å"U.† His back was   to the river at United States Ford. Union generals Hiram Gregory Berry and Amiel Weeks Whipple and Confederate General Elisha F. Paxton were killed.  Stonewall Jackson soon died from his wounds.  During the night between  May 5-6 Hooker recrossed to the north of the Rappahannock,  due to Union reverses at Salem Church.

See the attachment Assignment Example | Topics and Well Written Essays - 500 words

See the attachment - Assignment Example In the act, health provider should seek measures that preserve and protect human resources. It created enforcers would oversee that health providers follow the rules and regulations in their daily operations. However, since its enactment, there are few success stories associated with it. It has become expensive for companies to meet the requirements of the OSHA act. The rules, that the act issues have increased operating costs, making it difficult for companies to run affordable. In the case of violation, the company pays hefty fines within a restricted amount of time. There are additional fines for all the days that the company is unable to make right the violations. Such violation includes workplace accidents, which could be very often. It becomes difficult for companies to operate in such conditions. Mandatory employer compliance becomes a setback to people who want to start a company. This discourages entrepreneurship as entrepreneurs have a difficult time to try to play it safe (Halbert & Ingulli 2008). The regulations have increased tension between workers and employees. Although it is good to ensure that workers have proper working conditions and protection, some workers tend to take this event to their advantage. Over the years employees have taken advantage of the laws to punish employers who detest them. This is because the laws are employee friendly, making them liable to abuse from the workers. Employers have little room to have an explanation for accidents that may occur in the company. Some accidents may be because of the employees’ ignorance and carelessness, making the company to suffer for no good reason. The National Labor Relations act contains rules giving the employees excess power over work related issues. Therefore, with employees in control of the workplaces, employers have a hard time in running a company (Halbert & Ingulli 2008). The OSHA laws interfere with employment of workers in the private sector. Private companies hire

Internal Capabilities of a Company - Strategic Management Essay

Internal Capabilities of a Company - Strategic Management - Essay Example Introduction Marks & Spencer is a globally reputed retailer based in UK. It is one of the many well established retailers in the UK area with over 21 million people visiting the regional stores of Marks and Spencer on a weekly basis. The unique selling proposition or the USP of Marks & Spencer stores are that they offer products which are high on style and also have a high quality. The chain, in an effort to maintain quality, sources the products, mainly foods from a global pool of huge number of suppliers, approximately 2000 in number. As of today’s status, Marks and Spencer has presence all over the globe with an impressive store count of 700. In the UK market, Marks & Spencer is the leading player for women clothing and accessories. The clothing segment sales generally accounts for around 49% of the business handled by Marks and Spencer, while the remaining 51% is generated from the food segment, which comprises of a wide range of products ranging from farm fresh organic pr oduce to partly and fully prepared and packed meals (Marks & Spencer 2012). In an effort to play a leading role in the worldwide green initiative, the chain is focusing on reducing wastage that is generated from handling and packaging of food items (Marks & Spencer-a 2012). Analysis and Findings The analysis and findings would hint on analyzing the internal environment of the business based on two specific models-the SWOT Matrix and the Value Chain Analysis study. Internal Environment Analysis SWOT Analysis Strengths Brand Identity: The most important strength of the retail chain Marks & Spencer is its brand identity. It is the single most supreme asset that the retail chain possesses in the current times. As an effort, to develop the brand further in the UK market, and as an effort to build customer recall for the brand, the brand invested heavily in a branding program in the late 2010. Named as ‘Only At Your M&S’, the branding program highlighted the highly innovative and quality products offered by Marks & Spencer to its customers all the time, by keeping pace with the changing patterns of the retail industry and its related products. As an upshot to this marketing response, the consumers gave a massive positive response, leading to boosting of sales in the year 2011 (Marks & Spencer 2011). Clothing Segment: Marks & Spencer is leading the UK market in the clothing sector and has also successfully increased their market share as compared to the previous year. The increase in market share was attributed to the offering of quality products with respect to the current trend and customer choice. Clothing Segment: In an effort to serve the consumers better, the clothing segment is reorganizing itself by segmenting the stores, with regards to the local demographics. In future, this strategy will generate a positive response among the consumers, as the retail chain is focusing on providing the optimal and exact product mix as desired by consumers of va rious locations, and thereby increasing customer convenience and customer satisfaction. Food Segment: Better waste management in the food division, has helped the retail chain to reduce the cost of its products, while at the same time providing better margins on its food products (Marks & Spencer

Long Term Care-Hospice Essay Example for Free

Long Term Care-Hospice Essay Hospice is a process to end-of-life care and a kind of support facility for terminally ill patients. It provides comforting care, patient-centered care and related services. Comforting care relieves discomfort without improving the patient’s condition or curing his illness. Hospice is extended in a healthcare facility or at home. Its objective is to provide compassionate, emotional, and spiritual care for the dying patient. The origin of the word â€Å"hospice† in medieval times meant â€Å"way station for weary travelers† (Perry). The first hospices were run by members of religious orders in the medieval times that cared for weary travelers whom found refuge with them until their death. Modern hospices are believed to have started in the United Kingdom in the mid-19th century in Dublin, Ireland. Roman Catholic Sisters of Charity provided a clean and caring place for the terminally ill. The name hospice was first applied to the care of dying patients by Mme Jeanne Garnier who founded the Dames de Calaire in Lyon, France, in 1842. The name was next introduced by the Irish Sisters of Charity when they opened Our Ladys Hospice in Dublin in 1879 and St Josephs Hospice in Hackney, London 1905. The practice became popular in England, Asia, Australia and Africa. It was only in the early 70s that the hospice concept was introduced and accepted in the United States through the efforts of physicians Cicely Saunders and Elisabeth Kobler-Ross. These practices included effective pain management, comprehensive home care services, counseling for the patient, and acceptance of death as the natural end of the care delivery by health care professionals, bereavement counseling after the patient’s death, and continued research and education (Wexler Frey). Quality care at the end of life soon combined with grief counseling and bereavement care. The government stepped in to contain health-care costs when reimbursement for inpatient hospitalization was significantly reduced. Home-based hospice care also became popular as a more inexpensive alternative to hospitalization or care in a nursing facility (Wexler Frey). The hospice concept was not immediately accepted by conservative health professionals. The concept emphasizes caring more than curing. It also allows interaction with complementary and alternative medicine practitioners. A hospice’s primary function or service is to enable the patient and his family to accept death as a natural part of the life cycle (Wexler Frey, 2004). In addition, it provides pain management and psycho-spiritual support and complementary and alternative therapies. Approximately 80% of hospice patients are in the terminal or end-stage of cancer. Traditional medical facilities provide pain medications when requested, a hospice administers these medications regularly and before they are needed. The intention is to prevent pain from recurring. Furthermore, the problem of addiction and other long-term consequences is not a concern in the case of terminal illness. The concern is to provide effective relief to the greatest degree possible (Wexler Frey). A second major service of a hospice is to relieve physical, psychological, emotional and spiritual discomfort to the patient’s family and others close associates (Wexler Frey, 2004). It relies on members of the clergy, pastoral counselors, social workers, psychiatrists, massage therapists and other trained volunteers to alleviate the discomfort. A hospice also provides grief and bereavement counseling and support groups to assist family members in expressing or resolving emotional tensions. And it allows the use of complementary and alternative therapies, in addition to conventional medicine, in the control of symptoms and in improving the patient’s well-being. A 2002 study conducted on the inclusion of such therapies showed that patients who received them expressed more satisfaction with hospice care than those who did not receive them. These therapies include acupuncture, music therapy, pet therapy, bodywork, massage therapy, aromatherapy, Reiki or energy healing, Native American rites, herbal treatment and similar methods intended to soothe the patient and his family and friends (Wexler Frey). A survey was conducted in 2000 on more than 9,000 patients discharged from more than 2,000 hospices on the services they received (Carlson, 2007). It revealed that 22% of them received five major palliative care services, which varied among the hospices. These palliative care services were nursing care, physician care, medication management, psychological care, and caregiver support. Approximately 14% of the hospices provided all five services and 33% provided only one or two services. Only 59% of these patients received medication management services. These included administering medication, dispensing correct dosages, and setting and following dosage schedule. Growth Projections The National Hospice and Palliative Care Organization reported that, as of 2003, there were 3,139 hospice programs in operation in the United States, Guam and Puerto Rico (Wexler Frey, 2004). The Centers for Disease Control and Prevention National Center for Health Statistics said that, in 2000, there were 11,400 combined home health and hospice care agencies, which served 1.5 million patients. It also reported that, at present, more than 90% of hospice care is delivered at home, although based in medical facilities. Hospital-based programs often provide hospice care in a wing or a floor in the building. There are also independent and for-profit hospices exclusively for the care of the terminally ill. Most programs offer both inpatient and home care and allow patients to use one or both types of service (Wexler Frey). In 2005, the National Hospice and Palliative Care Organization reported that more than 4,100 hospice programs were operating nationwide (Marshall, 2007). A third of these were for-profit companies. The rise in figures led financial analysts to view the hospice industry as among the strongest growing areas in healthcare. Hospice is cost-effective and more people are getting aware of the concept. Records showed that hospice spending had grown at 26% annually since 1989 as compared with 7% increase in overall health expenses in the same period. Despite this statistical increase, the hospice market has yet to be substantially tapped. Of the approximately 2 million apparent deaths in 2003, only 710,000 were in hospice. But new government regulations in the 80s boosted the growth of hospices. These regulations allowed hospice providers into assisted living centers and nursing facilities. Since their exposure to the patients, the industry became a more attractive enterprise. The hospice concept has grown from a voluntary effort to a highly profitable industry worth $9 billion today. It is predicted to continue growing as baby boomers opt for the â€Å"good death.† Of the 47 hospices in Colorado, 53% are non-profit and 36% are for-profit. Nationwide, for-profit hospices multiplied four times between 1994 and 2004 at six times the growth of non-profit hospices (Marshall). Issues and Approaches Hospices operate on thin investment margins of only 8 to 12% on the average and receive Medicare payments of only $125 per day per patient for routine home care (Marshall, 2007). They are lucky to have thousands of volunteers to support operation. But making a profit can be difficult. Medicare regulations state that hospice can be used only up to six months. Yet many patients die just weeks from arrival. If death comes within two weeks of admission, the costs go quite high. Another problem that for-profit hospices confront is maintaining a level of quality care (Marshall). Most hospices require physicians to estimate that the patient is unlikely to survive to six months (Wexler Frey, 2004). This intention is to maintain Medicare eligibility. This disqualifies terminal patients with uncertain prognoses, the homeless and isolated patients. Moreover, health care costs constrain patients to limit their stay in hospices. The shortened stay reduces the chance and time for pastoral and psychological counselors to help the patient and the family to deal with the situation effectively (Wexler Frey). Short stay also incurs more and more costly care (Solnik, 2002). Medicare and private insurers pay per diem, which means that reimbursements remain the same and hospices must cover the rest of the expenses. Furthermore, the patient may not need much care at times and that increases the delivery cost per day. But hospices realize they have to live with this reality (Solnik). Other problems arise when staying too long in a hospice (Solnik, 2002). Prior to admission, two physicians must agree that the patient probably has six months or less to live. The patient must also agree to replace the use of life-saving equipment and treatments with palliative ones. The purpose is to keep him comfortable. If he survives the six-month limit, Medicare payments drain and the hospice must eventually reimburse some of the payments (Solnik). The cost of more effective pain medication has added to the cost of hospice care (Solnik, 2002). Hospices admit they are losing money because of the treatment modes applied to end-of-life care. Regulations must cover all the expenses incurred in all the stages of terminal illness. Medical procedures, like chemotherapy and radiation, are frequently used to alleviate pain and symptoms and for cure. Intravenous medications tackle pain but are also costlier than other forms. The appearance of new and costlier drugs blurs the fine line between life-saving and mere comfort-giving. Chemotherapy can shrink a tumor to allow swallowing and radiation can ease or reduce pain. If the hospice is not well financed, one or two patients who demand these procedures can bring cost problems to the hospice. Shareholders who fear that the return on their investment is jeopardized may decide to cut down on staff. They may also shed off community grief centers, extensive bereavement care, alternative therapies, and inpatient care centers. The multicultural view of death is another issue in hospices in the United States and Western Europe (Wexler Frey, 2004). Migrants with Easter cultures have an entirely different perspective from those with Western cultures. The Chinese’s concept of death is a sharp example. The views of death and end-of-life values of other cultures should be incorporated into the policies of hospice care programs (Wexler Frey). The low rate and significant increase of physician services are additional troubles for hospices (Carlson Morrison, 2007). In most cases, hospice physicians participate only in care planning meetings, not in direct or actual patient care. The 6% increase in the number of patients receiving physician services was not considered significant. Still less than a third of these patients received hands-on physician services. This could be the offshoot of the original and non-medical concept of hospice care (Carlson Morrison). The range of hospice services provided in different regions has also been found to vary by region (Solnik, 2002; Wexler Frey, 2004). Patients in the Northeast received a significantly narrower set of services than those in other regions. Alternative forms of palliative care for end-of-life patients are quite common in the Northeast. These forms have recently expanded as hospital-based palliative care programs more than in other regions. This trend could have influenced the role and scope of hospice care offered in that region (Solnik, Wexler Frey). One more issue or problem is regulation of hospices itself (Solnik, 2002). In order to pay for hospice care, Medicare or a private insurer requires two physicians to sign a document that the patient has only six months or less to live. It then pays only for palliative treatment or management of symptoms and pain, not for the cure of the disease. This compels the patient to choose comfort or care over cure. The hospice industry has been by lobbying for a change in the regulation to allow or include curative treatment in hospice care. In collaboration with this initiative, the National Hospice and Palliative Care Association has also been lobbying for increased insurance reimbursements to include payments for costly procedures, like chemotherapy and radiation therapy (Solnik). Some approaches to these issues have been noted. Increased disease complexity, the diversity of diagnoses and symptom burden are likely to increase direct physician care (Carlson Morrison, 2007). The patient’s primary care physician may continue to monitor the patient’s condition but he is also unlikely to possess appropriate training, knowledge and skills on palliative care (Carlson ^ Morrison). Consolidation efforts in the industry has helped hospice care providers gain greater access to fund sources (Solnik, 2002). This is illustrated by the merging of hospice services among the Charles Hospital and Rehabilitation Center, Mercy Medical Center and Good Samaritan. They created Good Shepherd. They, however, found that reducing the costs of products and services would not sustain them without extensive financing or fund-raising (Solnik). Some studies focused on the availability of hospice care to the elderly in the rural areas (Solnik, 2002). Findings showed that the range of hospice services in the areas were comparable with those in the urban areas. The probability of fewer services in the rural areas can be dealt with by increasing reimbursement to cover trave l expenses and attract skilled health professionals (Solnik). A New York legislation would expand Medicaid payment for freestanding hospices in response to the six-month limit requirement (Solnik, 2003). The initiative encouraged the construction of freestanding hospices, such as The Visiting Nurse Service Hospice of Suffolk, Inc. on Long Island and the Hospice Care Network in Manhasset. Freestanding hospices would create and provide facilities for the exclusive use of hospice care. Hospice beds in hospitals and nursing homes are currently only a small part of the overall facility. This would provide family support to take care of patients who do not have it and need it in their condition. Hospice care providers consider freestanding hospices a potentially important part of their industry (Solnik). Community Assessment The City of South Bend in Indiana is the seat of St. Joseph County in a region known as â€Å"Michiana (Answers.com, 2008).† The region covers counties in Indiana and Michigan. South Bend is famous for the University of Notre Dame and the winning football team, â€Å"The Fighting Irish.† It has a 107,789 population as of 2000. The City’s has nine medical centers, prominently the Hospice of St. Joseph County (McMahon, 2008). Employment in the health care and social services is 13.4% of the total.(McMahon). The Indiana Hospice Palliative Care Organization supervises hospice care in the City. Among the issues it confronts are treating the homeless at the end-of-life, the costs of end-of-life care to elderly patients, pain management, care-giving at the end-of-life, and futile care (2007). Treating the homeless at the end-of-life is a major concern for the City. They can seldom access hospice service for lack of resources for inpatient hospice, a home or social supp ort (Indiana Hospice Palliative Care Organization, 2007). In addition, these homeless are already beset with substance abuse problems and mental illness. Their need for hospital care is 3-4 times greater than expected and 36% longer than poor patients who have homes and encounter similar health problems. Some organizations offer them medical respite, short-term shelter with basic services for those too sick to function on the street. These organizations cannot, however, care for those who are nearing death. (Indiana Hospice Palliative Care Organization). Keeping to a medication regimen is a critical problem among homeless patients. They lack the money to buy them, lose their belongings or suffer from symptoms of mental illness or substance abuse (Indiana Hospice Palliative Care Organization, 2007). Other problems they confront are the control of pain, the inability to discuss death and dying at home. Because of drug abuse, they may be opioid-tolerant and, thus, may need higher doses. If they stop taking drugs, they need specific treatment to handle withdrawal reactions. The homeless also less willing to discuss death on account of what they have been denied in life. A study found that the homeless expect to die suddenly and violently. This expectation affects their willingness to discuss death. The homeless are also unlikely to have a surrogate or confidant who can make decisions for them in the event of incapacitation. Ethics committees or court-appointed guardians take their place for the function. And dying at home is not an option because they have no home. They are also unlikely to observe house rules in hospices. Experts recommend that homeless patients at the end-of-life be encouraged to form trusting relationships to insure or enhance curative and palliative care at that period (Indiana Hospice Palliative Care Organization). City laws are slated for revision to respond to these issues ((Indiana Hospice Palliative Care Organization, 2007). One will direct the Health Department to name a commission, which will â€Å"enact rules for physicians to order for life-sustaining treatment.† The other revision will further strengthen healthcare powers of attorney. Living wills merely provide instructions concerning life-sustaining treatment. Powers of attorney concerning the end-of-life wishes of a patient belong to the spouse as first priority, followed by adult children and then close friends ((Indiana Hospice Palliative Care Organization).# BIBLIOGRAPHY Carlson, M. D. A., et al (2007). Hospice care: what services do patients and their Families receive? Health Services Research: Health Research and Educational Trust. Retrieved on November 20, 2008 from http://findarticles.com./articles/p/mi_m4149/os_4_46/ai_n27331524?tag=content;col1 Indiana Hospice Palliative Care (2007). Crossroads. Indiana Hospice Palliative Care, Inc. Retrieved on November 20, 2008 from http://www.ihpco.org/January%2007%20crossroads.pdf McMahon, P. M. (2008). Economic development for South Bend, Mishawaka and St. Joseph County. Project Future. Retrieved on November 20, 2008 from http://www.projectfuture.org/index.htm Marshall, L. (2007). The business of dying. ColoradoBiz: Wiesner Publications, Inc. Retrieved on November 20, 2008 from http://findarticles.com/articles/p/mi_hb6416/is_8_34/ai_n29369110?tag=content;col1 Solnik, C. (2002). Hospice industry: struggling despite being busier than ever. Long Island Business News: Dolan Media Newswires. Retrieved on November 20, 2008 from

Abortion: Do We Need It Essay -- Argumentative Persuasive Papers

Abortion: Do We Need It 1.Abortion is a hot topic these days. We hear about it on television and on the radio. Should we, even take a stance on this issue when we have no idea what is involved in each person's case? Abortion is a very sensitive issue because there are many reasons for having an abortion. And a lot of the time it is not just because a lady [Â ¶17f] does not want to have her baby, it could be due to the lady having been raped, or sometimes a lady can't [Â ¶17e] support a baby. Sometimes it is because the condoms or birth control did not fully protect them, either way I do not think it should be used unless the women is in an exceptional position to be in. [Narrow topic. Choose one issue on the abortion debate. E.g. abortion is only permissible in situations of rape or incest] 2.[Use transition to connect these ideas to your thesis. Write from an outline. Think through the arguments both for and against your position. Articulate a defense to these ideas. This paragraph seems to focus on the moral argument. Document your claims.] The position I am referring to is if a woman is endangered of dying if she has the baby. There are no other reasons women should be able to have abortion! I think [Â ¶17e] that the lady should have the baby and then put it up for adoption, but then there are also a lot of other people that think that the child will suffer psychologically, because in a lot of cases the child will never get to meet their biological parents. Even if the baby doesn't meet their parents they will not suffer as badly as it would if it were brutally slaughtered in the womb, [this brings up a biological issue: abortion is killing a human life. You must address this somewhere in you essay.... ...ight; so could paragraph 5. In all cases you can do much more to defend the claims you make. Discuss defense of claims made in the paper. Is the author using sources to defend claims? What sources? How convincing are they? What other information might the author use? Has the author remembered to acknowledge the opposition? To repeat myself: the sources are insufficient. Look for: magazines, journal articles, and scholarly books. Run subject searches on InfoTrac. Works Cited "Consider This." Other Ways to Get Rid of the Kid 1 of 2 (2000): 11 Nov. 2000 http://www.abortiontv.com/OtherWays.html Rape Victims. "After Abortion" Other Ways to Get Rid of the Kid (2000): 11 Nov. 2000 http://www.afterabortion.org/News/Victims.html "New Strategy" Other Ways to Get Rid of the Kid (2000): 12 Nov. 2000 http://www.afterabortion.org/News/Victims.html

Gandhian Model of Development

Gandhian model of development was emphasized by the Janata Party. The model emphasized the rapid development of agriculture and small industries. Village and small industries were emphasized from the point of view of production as well as employment. The model necessitated the following changes in the pattern of planning : (i) Employment-oriented planning to replace production-oriented planning : Nehru model by over-empathizing a capital-intensive pattern of development failed to generate enough employment. But unemployment and under-employment are at the root of the problems of poverty and inequality.There is a strong need to demarcate areas with high employment potential and investment should be directed in such areas so that the pattern of investment becomes employment-orated and the economy increases its absorptive capacity of labour. (ii) Emphasis on development of agriculture as a means of enlarging employment : Char an Singh, an ardent advocate of the Gandhian model brought ou t the hard reality that while in India only 39 workers were employed per 100 acres in 1971, in Japan, South Korea and Egypt, the number of workers employed per 100 acres ranged between 87 and 71.In case, intensive cultivation is done, India can enlarge employment by 50 to 60 million in agriculture alone. It is, therefore, necessary that agricultural development be taken as the foundation of the development process. The experience of the development in the states of Punjab and Haryana also corroborates the view that these states were able to achieve high growth rates via agricultural development and thus bring about a sharp reduction of population below the poverty lien as well as unemployment. (iii) Emphasis on small industries as against large industries :The Gandhian model emphasised that â€Å"no medium or large-scale enterprise shall be allowed to come into existence in future which will produce goods or services that cottage or small-scale enterprises can produce. † The main aim of following this path was to enlarge employment, have a decentralsied pattern of production which would ensure reduction in regional disparities in income and wealth. (iv) Heavy and basic industries to be developed by the public sector : The Gandhian model did recognise the need for the development of heavy and basic industries and assigned this role for the public sector.Gandhian model intended to tackle the problem of distribution of income at the production end and not at the level of consumption of fiscal measures. It did emphasize employment as the principal means of providing national minimum and removal of poverty . Rao-Man Mohan Model of Development Rao-Man Mohan Model of Development was introduced in 1991. It emphasised privatisation and globalisation of the economy. 1) Firstly, areas hitherto reserved fro the public sector were to be opened to the private sector.Although the government failed to transfer the ownership of public sector undertakings to the private sector in view of the strong opposition by the workers and left parities, it did liberate the economy and opened areas of heavy industry and economic infrastructure to the private sector – both domestic and foreign. 2)Secondly, the government abolished licensing in all industries except a small list of 10 industries. In other words, it removed bureaucratic shackles on investment. 3)Thirdly, it free the MRTP companies from the ceiling on assets.This implied that even big business, was allowed to invest without any ceiling being prescribed by the Monopoly and Restrictive Trade Practices (MRTP) Commission. Obviously, considerations of growth dominates more with the government than those of monopoly control. 4)Fourthly, foreign direct investment was facilitated. Automatic approvals for direct foreign investment upto 51 per cent in high priority areas were granted. Government was even prepared to consider proposals involving more than 51 per cent equity on a case-by-case basis. )F ifthly, performance of the public sector undertakings was to be improved by granting them greater autonomy. For this the Memorandum of Understanding (MOU) was devised and PSUs managements and boards were made more professional. 6)Lastly, to globalise the economy the government followed a policy of reducing import barriers and also one of encouraging export promotion. Such a course would facilitate the free flow of foreign capital and technology and thus help to modernise our economy.Rao-Manmohan Model of development has also been the subject of criticism. The main points of criticism are : i) The model was by passed agriculture and agro-based industries which are the major sources of employment generation. (ii) The model has a very narrow focus since it emphasises the corporate sector growth which accounts for only 10 per cent of GDP. 1. (iii) Although in the Industrial Policy of 1991, Multinational Corporation (MNCs) were to be permitted in high priority areas, the government has b een indiscriminately permitting them even in consumer goods industries. Need it be emphasised that MNCs follow a highly capital intensive pattern of production and have thus restricted the growth of employment. iv) MNCs after entry in various joint venture raise their equity to 51 per cent level or even more and thus push out the Indian partners.This has led to the Indian industry asking for protection against the onslaught of multinationals. MNCs after entry in various joint ventures raise their equity to 51 per cent level or even more and thus push out the Indian partner. This has led to the Indian industry asking for protection against the onslaught of multinationals. To sum up, Rao-Manmohan model has succeeded on growth by raising GDP growth rate to more than 6 per cent level, but it has failed on equity, employment and poverty removal.

Address Resolution Protocol

————————————————- Address Resolution Protocol The  Address Resolution Protocol  (ARP) is a  computer networking  protocol for determining a network host's link layer or hardware address when only its  Internet Layer  (IP) or  Network Layer  address is known. This function is critical in local area networking as well as for routing internetworking traffic across gateways (routers) based on  IP addresses  when the next-hop router must be determined. ARP was defined by  RFC 826  in 1982. [1]  It is  Internet Standard  STD 37. ARP has been implemented in many types of networks, such as  Internet Protocol  (IP) network,  CHAOS,  DECNET, Xerox  PARC Universal Packet,  Token Ring,  FDDI,  IEEE 802. 11  and other  LAN  technologies, as well as the modern high capacity networks, such as  Asynchronous Transfer Mode  (ATM). Due to the overwhelming prevalence of  IPv4  and Ethernet in general networking, ARP is most frequently used to translate  IPv4 addresses  into Ethernet  MAC addresses. In the next generation Internet Protocol,  IPv6, ARP's functionality is provided by the  Neighbor Discovery Protocol  (NDP). ———————————————— Overview and IPv4-plus-Ethernet example Consider a LAN where machines using IPv4 over Ethernet wish to communicate. A sender wishes to send a message to some other machine on the LAN and knows a destination IPv4 address. The destination IPv4 address is hopefully associated with some appropriate network interface belonging to the recipient machine, and is present on the LAN. But in order for communication to succeed, the sending machine  first needs to discover the ethernet MAC address of the intended recipient network interface. This requirement comes about because Ethernet hardware does not (necessarily) understand IPv4 protocols or IPv4 addresses in the sense that Ethernet hardware ‘listens out for' relevant Ethernet MAC addresses but does not ‘listen out for' IPv4 addresses. (An impractical alternative would be to have all units listen to every Ethernet packet and inspect the contents for relevant IPv4 addresses, discarding the packets that are intended for other devices, but this would be very inefficient. ) So before sending an IPv4 packet, the sender sends a roadcast message onto the LAN using ARP in order to discover the Ethernet MAC address of some interface that is listening for that desired target IPv4 address. Some appropriate unit replies that it has a network interface with a certain MAC address that is associated with the IPv4 address in question. The original would-be sender now has the information needed and can go ahead and send its IPv4 packet to the destination inserting it int o an Ethernet frame with the correct destination MAC address for the appropriate recipient. The sender's operating system also stores the newly discovered MAC address in a table (‘caches' the result). This table of mappings from IPv4 addresses to MAC addresses is retained and consulted again and again, so the ARP discovery procedure only has to be performed one time, when a packet is sent to a ‘new' destination IPv4 address. ————————————————- Operating scope The Address Resolution Protocol is a low level request and answer protocol that is communicated on the media access level of the underlying network. For  Ethernet  systems, an ARP message is the payload of Ethernet packets. ARP therefore operates only across the local link that a host is connected to. Within the framework of the  Internet Protocol Suite, this characteristic makes ARP a  Link Layer  protocol. [2] ARP is also very often discussed in terms of the  Open Systems Interconnect  (OSI)  networking model, because that model addresses hardware-to-software interfaces more explicitly and is preferred by some equipment manufacturers. However, ARP was not developed based on the design principles and strict encapsulation hierarchy of this model and, therefore, such discussions create a number of conflicts as to the exact operating layer within this model. Most often ARP is placed into the  Data Link Layer  (Layer 2), but since it requires the definitions of network addresses of the  Network Layer, it is not unusual to find it referenced at that layer. An example of use in OSI networking, is ATMARP, used to resolve  Asynchronous Transfer Mode  (ATM)  NSAP  addresses in IP over ATM deployments. ————————————————- Packet structure The  Address Resolution Protocol  uses a simple message format that contains one address resolution request or response. The size of the ARP message depends on the upper layer and lower layer address sizes, which are given by the type of networking protocol (usually  IPv4) in use and the type of hardware or virtual link layer that the upper layer protocol is running on. The message header specifies these types, as well as the size of addresses of each. The message header is completed with the operation code for request (1) and reply (2). The payload of the packet consists of four addresses, the hardware and protocol address of the sender and receiver hosts. The principal packet structure of ARP packets is shown in the following table which illustrates the case of IPv4 networks running on Ethernet. In this scenario, the packet has 48-bit fields for the sender hardware address (SHA) and target hardware address (THA), and 32-bit fields for the corresponding sender and target protocol addresses (SPA and TPA). Thus, the ARP packet size in this case is 28 bytes. Hardware type (HTYPE) This field specifies the Link Layer protocol type. Example: Ethernet is 1. Protocol type (PTYPE) This field specifies the upper layer protocol for which the ARP request is intended. For example, Internet Protocol (IPv4) is encoded as 0x0800. Hardware length (HLEN) Length (in  octets) of a hardware address. Ethernet addresses size is 6. Protocol length (PLEN) Length (in octets) of a  logical address  of the specified protocol (cf. PTYPE). IPv4 address size is 4. Operation Specifies the operation that the sender is performing: 1 for request, 2 for reply. Sender hardware address (SHA) Hardware (MAC) address of the sender. Sender protocol address (SPA) Upper layer protocol address of the sender. Target hardware address (THA) Hardware address of the intended receiver. This field is ignored in requests. Target protocol address (TPA) Upper layer protocol address of the intended receiver. ARP protocol parameter values have been standardized and are maintained by  IANA Internet Protocol (IPv4) over Ethernet ARP packet| bit offset| 0 – 7| 8 – 15| 0| Hardware type (HTYPE)| 16| Protocol type (PTYPE)| 32| Hardware address length (HLEN)| Protocol address length (PLEN)| 48| Operation (OPER)| 64| Sender hardware address (SHA) (first 16 bits)| 80| (next 16 bits)| 96| (last 16 bits)| 112| Sender protocol address (SPA) (first 16 bits)| 128| (last 16 bits)| 144| Target hardware address (THA) (first 16 bits)| 160| (next 16 bits)| 76| (last 16 bits)| 192| Target protocol address (TPA) (first 16 bits)| 208| (last 16 bits)| ————————————————- ARP probe An  ARP probe  is an ARP request constructed with an all-zero  sender IP address. The term is used in the  IPv4 Addre ss Conflict Detection  specification (RFC 5227). Before beginning to use an IPv4 address (whether received from manual configuration, DHCP, or some other means), a host implementing this specification must test to see if the address is already in use, by broadcasting ARP probe packets. ————————————————- ARP announcements ARP may also be used as a simple announcement protocol. This is useful for updating other host's mapping of a hardware address when the sender's IP address or MAC address has changed. Such an announcement, also called a  gratuitous ARP  message, is usually broadcast as an ARP request containing the sender's protocol address (SPA) in the target field (TPA=SPA), with the target hardware address (THA) set to zero. An alternative is to broadcast an ARP reply with the sender's hardware and protocol addresses (SHA and SPA) duplicated in the target fields (TPA=SPA, THA=SHA). An ARP announcement is not intended to solicit a reply; instead it updates any cached entries in the ARP tables of other hosts that receive the packet. The operation code may indicate a request or a reply because the ARP standard specifies that the opcode is only processed after the ARP table has been updated from the address fields. [4][5][6] Many operating systems perform gratuitous ARP during startup. That helps to resolve problems which would otherwise occur if, for example, a network card was recently changed (changing the IP-address-to-MAC-address mapping) and other hosts still have the old mapping in their ARP caches. Gratuitous ARP is also used by some interface drivers to effect load balancing for incoming traffic. In a team of network cards, it is used to announce a different MAC address within the team that should receive incoming packets. ARP announcements can be used to defend  link-local  IP addresses in the  Zeroconf  protocol (RFC 3927), and for IP address takeover within  high-availability clusters. ————————————————- ARP mediation ARP mediation  refers to the process of resolving Layer 2 addresses when different resolution protocols are used on multiple connected circuits, e. . , ATM on one end and Ethernet on the others. ————————————————- Inverse ARP and Reverse ARP The  Inverse Address Resolution Protocol  (Inverse ARP or InARP), is a protocol used f or obtaining  Network Layer  addresses (e. g. ,  IP addresses) of other nodes from  Data Link Layer(Layer 2) addresses. It is primarily used in  Frame Relay  (DLCI) and ATM networks, in which Layer 2 addresses of  virtual circuits  are sometimes obtained from Layer 2 signaling, and the corresponding Layer 3 addresses must be available before these virtual circuits can be used. As ARP translates Layer 3 addresses to Layer 2 addresses, InARP may be described as its inverse. In addition, InARP is actually implemented as a protocol extension to ARP. It uses the same packet format from ARP; but has different operation codes. Reverse Address Resolution Protocol  (Reverse ARP or RARP), like InARP, also translates Layer 2 addresses to Layer 3 addresses. However, while in InARP the requesting station is querying the Layer 3 address of another node, RARP is used to obtain the Layer 3 address of the requesting station itself for address configuration purposes. RARP is now obsolete. It was replaced by  BOOTP, which was later superseded by the  Dynamic Host Configuration Protocol  (DHCP). ————————————————- Proxy ARP Proxy ARP  (Address Resolution Protocol) is a technique by which a device on a given network answers the  ARP  queries for a  network address  that is not on that network. The ARP Proxy is aware of the location of the traffic's destination, and offers its own MAC address in reply, effectively saying, â€Å"send it to me, and I'll get it to where it needs to go. Serving as an ARP Proxy for another host effectively directs LAN traffic to the Proxy. The â€Å"captured† traffic is then typically routed by the Proxy to the intended destination via another interface or via a  tunnel. The process which results in the node responding with its own MAC address to an ARP request for a different IP address for proxying purposes is sometimes referred to as ‘publishing'. ————————————————- Uses Below are some typical uses for proxy ARP: Joining a broadcast LAN with  serial  links (e. g. ,  dialup  or  VPN  connections). Assume an Ethernet broadcast domain (e. g. , a group of stations connected to the same hub) using a certain IPv4 address range (e. g. , 192. 168. 0. 0/24, where 192. 168. 0. 1 – 192. 168. 0. 127 are assigned to wired nodes). One or more of the nodes is an  access router  accepting dialup or VPN connections. The access router gives the dial-up nodes IP addressses in the range 192. 168. 0. 128 – 192. 168. 0. 254; for this example, assume a dial-up node gets IP address 192. 168. 0. 254. The access router uses Proxy ARP to make the dial-up node present in the subnet without being wired into the Ethernet: he access server ‘publishes' its own MAC address for 192. 168. 0. 254. Now, when another node wired into the Ethernet wants to talk to the dial-up node, it will ask on the network for the MAC address of 192. 168. 0. 254 and find the access server's MAC address. It will therefore send its IP packets to the access server, and the access server will know to pass them on to the particular dial-up node. All dial-up nodes therefore appear to the wired Ethernet nodes as if they are wired into the same Ethernet subnet. Taking multiple addresses from a LAN Assume a station (e. g. , a server) with an interface (10. 0. 0. 2) connected to a network (10. 0. 0. 0/24). Certain applications may require multiple IP addresses on the server. Provided the addresses have to be from the 10. 0. 0. 0/24 range, the way the problem is solved is through Proxy ARP. Additional addresses (say, 10. 0. 0. 230-10. 0. 0. 240) are  aliased  to the  loopbackinterface of the server (or assigned to special interfaces, the latter typically being the case with  VMware/UML/jails/vservers/other virtual server environments) and ‘published' on the 10. . 0. 2 interface (although many operating systems allow direct allocation of multiple addresses to one interface, thus eliminating the need for such tricks). On a firewall In this scenario a firewall can be configured with a single IP address. One simple example of a use for this would be placing a firewall in front of a single host or group of hosts on a subnet. Example- A network (10. 0. 0. 0/8) has a serve r which should be protected (10. 0. 0. 20) a proxy-arp firewall can be placed in front of the server. In this way the server is put behind a firewall without making any changes to the network at all. Mobile-IP In case of  Mobile-IP  the Home Agent uses Proxy ARP in order to receive messages on behalf of the Mobile Node, so that it can forward the appropriate message to the actual mobile node's address (Care Of Address). Transparent subnet gatewaying A setup that involves two physical segments sharing the same IP subnet and connected together via a  router. This use is documented in  RFC 1027 ————————————————- Advantages The advantage of Proxy ARP over other networking schemes is simplicity. A network can be extended using this technique without the knowledge of the upstream router. For example, suppose a host, say A, wants to contact another host B, where B is on a different subnet/broadcast domain than A. For this, host A will send an  ARP  request with a Destination IP address of B in its ARP packet. The multi-homed router which is connected to both the subnets, responds to host A's request with its MAC address instead of host B's actual  MAC  address, thus proxying for host B. In the due course of time, when host A sends a packet to the router which is actually destined to host B, the router just forwards the packet to host B. The communication between host A and B is totally unaware of the router proxying for each other. ————————————————- Disadvantages Disadvantage of Proxy ARP include scalability (ARP resolution is required for every device routed in this manner) and reliability (no fallback mechanism is present, and masquerading can be confusing in some environments). It should be noted that ARP manipulation techniques, however, are the basis for protocols providing  redundancy  on broadcast networks (e. g. ,Ethernet), most notably  CARP  and  Virtual Router Redundancy Protocol. Proxy ARP can create DoS attacks on networks if misconfigured. For example a misconfigured router with proxy ARP has the ability to receive packets destined for other hosts (as it gives its own MAC address in response to ARP requests for other hosts/routers), but may not have the ability to correctly forward these packets on to their final destination, thus blackholing the traffic.

Academic Guide for an Evaluation Essay on The Spatial Order

Academic Guide for an Evaluation Essay on The Spatial Order In this third and final academic guide for an evaluation essay on the spatial order in human visual perception, we explain what an evaluation essay is, how it’s written and things that you should avoid in order to write the perfect essay that’ll leave your professor awestruck. Let’s get to it. We also recommend that you refresh your memory by having a glance at our first guide, 10 facts on the spatial order in human visual perception, that highlighted some interested facts on the topic. We also provided you with topic ideas in the second guide titled 20 topics on the spatial order in human visual perception. A Brief Introduction to the Evaluation Essay An evaluation essay helps demonstrate the (good or bad) quality of a particular object. It can be anything from books, products, program, business, place, services, films etc. While some people think that an evaluation essay includes opinions of the writer, this isn’t true and to the contrary. If an evaluation essay is written properly, it shouldn’t be opinionated. In fact, it should have an unbiased evaluation backed by reason. To make an evaluation essay stand out, you need to establish these three essential components to give a better explanation of a specific object: Criteria Judgment Evidence Contents of Criteria This is the most important part of an evaluation essay. It helps keep your opinions away from the evaluation and introduces the ideal condition of how an object should be. For example, if it’s a movie you are evaluating – the plot, cinematography, action, characters and visual effects, are the components that establish a clear and concise criteria of that movie. Role of Judgment A judgment is what makes an evaluation essay so interesting to read. When you establish a judgment in your essay, you are actually elaborating whether or not the criteria has the standard quality. For example, watching a movie and judging it on behalf of its plot, role of characters etc. is compulsory to top up the evaluation. Finally, the Evidence Once you’ve been judgmental on a particular object, you’ll need evidence to support it. For example, if you have seen a movie and based on your judgment, it is not worth watching, you’ll need to prove it by solid reasoning and evidence. How it’s Written Here is how an evaluation essay is generally written: Choose a topic which you want to evaluate. You must have full knowledge over that particular topic to have a successful evaluation. Write a thesis which defines the overall evaluation – whether it’s positive or negative for the particular object. Focus on specific criterion and then explain it verbosely, then follow it up with your judgment and the variety of evidence to support it. Build your evaluation with several criteria where you argue the value or lack of your particular object and support it with reasons and evidence. Conclude your essay with convincing and persuasive words which should prove your claim to be true. This is how a well-balanced and thorough evaluation essay is custom written. Just make sure every piece of criteria that you’ve written is thorough and your writing sits in perfect harmony with it till the end. It’s highly recommended not to use topics that are broadly used. Use narrowed down topics which are well-supported with evidence, so that your claim remains strong. That’s it! Now you are able to successfully write a stellar evaluation essay on the spatial order in human visual perception, without worrying about getting a mixed reaction from your professor.

How to Build an Awesome Marketing Stack With Real Life Examples

How to Build an Awesome Marketing Stack With Real Life Examples Tools are only as good as your ability to use them. That much is true. However, without the right tools, it’s impossible to do your job well. That’s why modern marketing teams must be thoughtful and strategic about how they build their marketing technology stacks. By aligning the right tools and technologies with each step in your marketing process, you can ensure you’re well-equipped to work efficiently and effectively to tackle tough challenges. In this post, we’ll cover three key points: What should an effective marketing stack include? What does a marketing stack look like when it’s mapped out? Which tools should your business consider adopting? Plus, we’ll give you the inside scoop on the exact marketing tools and technologies we’ve used to build into North Dakota’s fastest-growing startup. See ’s Marketing Technology Stack has quickly grown into the industry’s preferred marketing calendar solution. Here are some quick stats highlighting our growth: More than one million unique monthly page views. More than 200,000 email subscribers. More than 60,000 total social media followers. How did we do it? By executing an agile marketing strategy with the right tools and technologies (including our own). Want to see which marketing tools uses today? Snag our free infographic and take a look.How to Build an Awesome Marketing Stack With Real Life Examples by @brebergstromWhat Is A Marketing Technology Stack? According to Optimizely, a marketing technology stack is: A grouping of technologies that marketers leverage to conduct and improve their marketing activities. Why Does My Organization Need A Marketing Stack? Modern marketing is nearly impossible to do well without tools. By choosing the best technologies for each task and area of need, marketing departments can give themselves the edge over competition while working more effectively and efficiently. What Does A Marketing Stack Look Like? The specific tools that make up a marketing technology stack may vary from one organization to another. Each tool in your stack needs to fulfill a specific obligation, like letting your social media strategists post content more often for example. A typical marketing tool stack will look something like this: What does a #marketing stack look like?What Tools Make Up A Full Marketing Stack? A marketing tool stack is usually made up of one or more tools across multiple categories. Here are all the different types of tools we’ll cover in this post: Table of Contents Customer Relationship Management (CRM) Tools Customer Support Tools Email Marketing Tools Social Media Marketing Tools Marketing Project Management Tools Social Listening and Brand Monitoring Tools Landing Page Tools Content Management System (CMS) Tools Analytics Tools SEO Tools Online Advertising Tools Video Tools Automation Tools Content Curation Tools Keep reading to learn more about the different tools in each of these categories. DID YOU KNOW: makes it easy to plan and execute every project on one leading marketing calendar solution? Start your free trial or schedule a demo today. CRM Tools Customer relationship management (CRM) tools allow organizations to track detailed customer data and maintain relationships with them. Source: https://www.ibm.com/developerworks/community/blogs/d27b1c65-986e-4a4f-a491-5e8eb23980be/entry/2017_CRM_Statistics_Show_Why_it_s_a_Powerful_Marketing_Weapon?lang=en If you’re looking for a CRM, check out these options. Salesforce Salesforce  offers an array of marketing software solutions, including their popular CRM, with features like account and contact management, social customer service, and order management (to name a few) SalesForce helps businesses connect with customers. Infusionsoft Infusionsoft  is another versatile platform. Users can focus on customer and data management, lead scoring, and segmentation features. Infusionsoft also offers a mobile app for on the go work. Hubspot CRM Hubspot CRM  is a free tool from Hubspot. Organizations can manage their pipeline in a visible calendar, create enriched contact records for consumers, and set up personalized email sequences. Pipedrive Pipedrive  focuses on giving your customer support and sales teams a visual pipeline that lets them manage their deals, plan and organize their tasks, as well as keep track of their progress. Microsoft Dynamics Microsoft Dynamics  offers a suite of business intelligence applications that offers pre-built and custom solutions to gather and analyze consumer data (and a whole lot more). Searching for a #CRM? Check out these five recommendations: Customer Support Tools Your customer service team will need technology, too. Since customer support and marketing teams often work closely together to identify common problems customers often have, we’ve included some options here. Sources: https://www.groovehq.com/support/customer-support-statistics https://www.digitalcommerce360.com/2013/12/31/why-omnichannel-strategy-matters/ Intercom Intercom  is a customer service messaging tool that allows your CS team to access your customer requests through multiple channels. They also have a built-in team inbox and powerful analytics. Zendesk Zendesk  focuses on giving users the ability to connect directly to customers to solve problems, as well as live chat options to address issues the second they appear. Freshdesk Freshdesk  allows users to work in a team inbox to manage all incoming tickets, agent collision detection to make sure multiple people aren’t working on the same ticket, and custom ticket status help keep your representatives on track. Desk.com Desk.com  is part of the Salesforce platform that is focused purely on customer support. Its features include multi-channel assistance, case management, and mobile support. TeamSupport TeamSupport  is a collaborative customer support system. Users can build customer and contact databases, create notes and alerts for each customer and it has system that lets you know the distress level of your client. Looking for customer support software? @offers five recommendations here. Email Marketing Tools Email marketing tools are an essential tool in your marketing stack. On the fence about email marketing? Maybe these three statistics will change your mind. Sources: https://www.campaignmonitor.com/blog/email-marketing/2016/01/70-email-marketing-stats-you-need-to-know/ https://blogs.constantcontact.com/email-marketing-stats/ https://marketingsherpa.com/article/case-study/customer-communication-by-channel MailChimp Mailchimp  has an easy to use interface, advanced analytics and the ability to integrate with other apps. As one of the most popular options on the market, MailChimp might be the tool you’re looking for, especially if you’re just getting started. Emma Emma  is another email marketing platform that offers the ability to create targeted messages, list segmentation, and A/B test newsletters. Aweber Aweber  is an email marketing platform that utilizes drag and drop editorial functions, an RSS to email tool that will automatically create an email for your new blog posts, and autoresponder follow-ups that send your emails to your audience at the right time. Get Response Get Response  is a multi-feature tool. Some of its abilities include built-in design templates, dynamic content that helps personalize your emails and automated autoresponders to help send your content to your consumers at the right time. Campaign Monitor Campaign Monitor  is able to build smart segments and data collection to help you give a personalized approach to your emails. There’s even marketing automation features that can help you customize the email journeys. Is your favorite #email #marketing tool on this list? Social Media Marketing Tools Social media is a staple in most every marketing plan, and the right tools can help you get it done in less time without pulling your hair out. Sources: https://www.marketingsherpa.com/article/chart/channels-preferred-by-age-groups# https://www.statista.com/topics/1538/social-media-marketing/ https://www.vendasta.com/blog/163-stunning-social-media-stats-to-savor#generalstats HootSuite Hootsuite  is a social media marketing platform that gives it’s users the ability to scale their plan based on how much content they send on their channels. Some of Hootsuite’s popular features are bulk scheduling, RSS feed integrations, and social analytics. Buffer Buffer  users can set a posting schedule, queue content, and check how their posts are doing with built-in analytics. Sprout Social Sprout Social  includes features for planning campaign content, engaging directly with your audience through the app and the ability to identify brand advocates. Meet Edgar Meet Edgar  is a strictly social media marketing tool. Its features revolve around everything automated content scheduling to an unlimited content library and category based scheduling.   is a powerful all in one marketing calendar that allows marketing teams to plan, publish, and measure content, projects, and campaigns. That includes robust social media scheduling and analytics features. First offers a drag-and-drop calendar that you can use to schedule social media content, from one-off posts to entire campaigns. Recommended Reading: What is the Best Social Media Scheduling Tool on the Market? Marketing Project Management Tools Marketing project management can seem like an impossible task. But, with the right tools, you can make it a snap. Here are some stats on why project management is so important. Wrike Wrike  is a project management tool offering real-time status updates, resource and workload management, and the ability to collaborate across teams. Asana Asana  allows teams to create custom projects, control who sees what tasks, and see the progress of projects at a glance. Basecamp Basecamp  is a team based tool that sorts  your co-workers into categories who are then given their projects, task lists and more based what team they’re on.   knows how difficult it can be to juggle multiple marketing campaigns. Our calendar lets users create different content pieces that are grouped together under one project title. From their users can give feedback, check on progress or ask questions without getting lost in an email chain or having to wondering when a deadline is coming up. Take a look at how our own team uses for marketing project management (skip to 48:00 ... or watch the entire webinar recap, we promise it's good stuff):Trello Trello  is a kanban-style tool with customizable boards, lists, and cards that allow users to see at a glance the status of their project, share updates and communicate directly in the app. See what makes @ideal for marketing project management (plus find 60+ more #marketing... Social Listening and Brand Monitoring Tools Dropping in on conversations and seeing what your audience and others have to say about your brand is a vital part of maintaining the story of your organization. With the right tools, your social media team can eliminate the tedious task of tuning in manually. Here are a few more statistics to show you why your marketing tool stack should have a monitoring tool: Sources: http://upfrontanalytics.com/social-listening/            https://sproutsocial.com/insights/social-listening/ Mention Mention  is a social listening tool that lets users monitor discussions around their brand on social and the web. Talkwalker Talkwalker  lets you monitor the conversations happening about your brand on over 150 million websites with customizable alerts and real-time response capabilities. Google Alerts Google Alerts  is an easy way to set up keyword or topic related alerts that send links directly to your email address. BrandWatch Brandwatch  lets users monitor the conversation about their brand with custom reports and demographic data about their audience and share of voice data which allows you to see how much of the conversation your brand is dominating. Buzzsumo Buzzsumo  has features that create custom alerts for content around keywords, authors, and domains. This gives a brand a chance to see what their customers are talking about and what types of content they’re consuming the most of. If you're not using #social listening tools, you're missing the conversation around your #brand.... Landing Page Tools Landing pages are the bread and butter of your website and building them correctly can make or break your organization. A tool can help make that process easier. Check out these three statistics on why you need a landing page tool. Sources: https://marketingexperiments.com/lead-generation/registration-form-optimization-steps https://blog.hubspot.com/blog/tabid/6307/bid/33756/Why-You-Yes-You-Need-to-Create-More-Landing-Pages.aspx?__hstc=191390709.b583dbed445186745ec403c45a67fd37.1510202030766.1510246731441.1511490465214.4__hssc=191390709.1.1511490465214__hsfp=1105613783 https://marketingexperiments.com/lead-generation/registration-form-optimization-steps Unbounce Unbounce  allows marketers to create landing pages without having to code by having multiple templates to choose from. Plus, they integrate with a ton of other tools. Leadpages Leadpages  has created features like mobile-friendly templates and drag-and-drop customization options. Instapage Instapage  is a landing page tool with the ability to create custom fonts, generate heat maps and it integrates with multiple platforms. Build landing pages quickly and easily with these three recommended tools: @unbounce @Instapage... Content Management Systems (CMS) There are a lot of content management systems out there. How do you pick the best one for your business? It all comes down to balancing budget with your unique requirements. Let’s look at some popular options, from free and open source, all the way up to commercial enterprise solutions. Contentful Contentful  is a CMS that has a rich editor interface, multi-language options, and a full media library. WordPress WordPress  lets users build everything from blogs to full-blown websites with 100s of themes to choose from. Expression Engine Expression Engine  has features like the ability to publish in multiple locations, community management tools, and flexible content types to name a few. Adobe Experience Manager The Adobe Experience Manager  has the ability to create mobile content and marketing campaigns as well as managing multiple sites. Hubspot Hubspot  allows businesses to create, edit and manage their blog content, landing pages and more all in one spot. Find the perfect #CMS for your organization (and get 60+ more #marketing #tech recommendations... Marketing Analytics Tools As a marketer, you want to be able to prove that efforts that you are putting forward are having a positive effect on your business. Having an analytics tool allows you to see what’s working, and what isn’t. Here are three reasons to show you why you should have an analytics tool in your marketing technology stack. Clicky Clicky  gives users features like heat maps and on-site analytics which are updated in real time. Google Analytics Google Analytics  has the ability to build, segmentation options, custom reports and gives it to users in real-time. Plus, integrates with Google Analytics and bit.ly to make tracking social media referral traffic easy. Piwik Piwik  has options customizable dashboards, goal conversion tracking, content tracking and site search analytics just to name a few. Kissmetrics Kissmetrics  is another analytics app that allows users to build customizable reports based on metrics and KPIs that your organization wants to track. It will enable users to A/B test almost anything as well as track activity on your website. Adobe Analytics Adobe Analytics  is another powerhouse tool from the Adobe software team. Its features include advanced segmentation, activity maps and the ability to build and see customer fallout and flow movements. DID YOU KNOW: includes robust content, social media, and team productivity analytics features? Start measuring performance here. SEO Tools Search engine optimization tools are a powerhouse when it comes to getting your organization in front of potential consumers. Targeting the right keywords at the right time can help increase the conversion potential of your audience. In case you need any more reasons to have an SEO tool check out these three statistics. Sources: https://blog.hubspot.com/blog/tabid/6307/bid/14416/100-Awesome-Marketing-Stats-Charts-Graphs-Data.aspx https://searchenginewatch.com/sew/study/2276184/no-1-position-in-google-gets-33-of-search-traffic-study https://www.searchenginejournal.com/24-eye-popping-seo-statistics/42665/ Moz Moz  makes it easy to do keyword research, track rankings, monitor inbound traffic, gather backlink data, crawl your site, and more. Ahrefs Ahrefs  includes features for backlink analysis, keyword research, and more. Raven Tools Raven Tools  has built an SEO auditor, a link manager, and the ability to monitor your competitors from one place. SERPs.com SERPs.com  includes access to a keyword rank checker, a keyword research database, and Google location changer. SEM Rush SEM Rush  allows users to conduct SEO research using keyword difficulty tools, backlink analysis, and a keyword research database. Which #SEO tool is your favorite: @Moz @ahrefs @semrush @serpsapp or @RavenTools ? Online Advertising Tools Online advertising has become a massive tool for marketers because of its necessity. Without a tool it becomes nearly impossible for your team to execute your ads well. Why? Because of all the different moving parts. Check out these statistics on why you should be involved with online advertising. Sources: https://www.invespcro.com/blog/effectiveness-online-advertising/ https://www.statista.com/topics/1176/online-advertising/ https://www.hubspot.com/marketing-statistics WordStream WordStream  helps users manage multiple online advertising channels including Facebook, Google, and Bing as well as being able to handle online advertising for companies if they choose. AdRoll AdRoll  let’s customers create ads with CRM data, expanding the reach of your ads and options to personalize ads for your audience. SEM Rush SEM Rush  has some PPC functionality including the ability to manage and optimize keyword lists using Google Ad Words. Adwords Performance Grader WordStream created a free Adwords Performance Grader  which allows users to grade things like account activity, click through rates and wasted spend through their AdWords account. Adstage.io Adstage.io  is an all in one tool that tracks your organization's paid search and social search across multiple channels. It also builds automated custom reports that users can download at any time.

Analysis movie Mr. and Mrs. Smith Essay Example | Topics and Well Written Essays - 1750 words

Analysis movie Mr. and Mrs. Smith - Essay Example The two-hour movie depicts a modern setting. The lifestyles of the character and the type of guns used by both the couple and the attackers suggest the movie was set to represent 21st-century technology. The gunfire and destruction of properties by couples and the attackers create an illusion that presents the movie as being based on future technologies. The intelligent couples represent the ideas of the movie writers. The movie is then divided into three sections. Jane and John are used to highlighting the three sections. Romance, revenge and reverse attacks are the three parts describing the movie. The movie is able to unite the three components and suggest use of high technology in both the house settings and the outdoor setting. The indoor setting targets romance and suspicion while the external setting indicates clam and waves of attacks from previous employees. The director fails to address the Space factor as a larger amount of time is allocated to John and Jane setting with f lashback being ignored (Liman, 2005). Acting and Drama The movie depicts sexual scenes and many scenes of violence. The couples (John and Jane) are the only characters in the movie that exhibits romance. The onset actors tend to force more on violence rather than the diversity of the film. The couple begins and ends with romance. In an effort to break the monotony, the film takes a twist and allows elements of violence and suspicion. The actor presents a fictional story and action thus lacking realism.